Generate Digital Publishing · Journal of Marketing Breakthroughs

e-ISSN 3090-7160

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Current Issue

Vol. 2 No. 1 (2026)

Keywords

Consumer Trust E-Commerce Greenwashing Human-Likeness Affective Primacy AI-Based Marketing AI-Driven Personalization Artificial Intelligence Artificial Intelligence Marketing Augmented Reality

Authentic Narratives Brand Authenticity Brand Loyalty Business Model Innovation Cognitive Bias Collectivist Culture Connectivity Paradox Consumer Decision-Making Consumer Empowerment Consumer Privacy

Customer Engagement Customer Experience Customer Journey Digital Sustainability Digital Well-Being Disclosure Disruptive Marketing Strategy Emotional Arousal Emotional Engagement ESG Communication

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Vol. 2 No. 1 (2026)

Vol. 2 No. 1 (2026)
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Vol. 1 No. 2 (2025)

Vol. 1 No. 2 (2025)
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Vol. 1 No. 1 (2025)

Vol. 1 No. 1 (2025)
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About the Journal

Journal of Marketing Breakthroughs

JMB is an open access journal which means that all content is freely available at no cost to the user and the institution. The scope includes empirical and theoretical articles relating to marketing breakthroughs,…

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Journal Information

e-ISSN 3090-7160
Publisher Generate Digital Publishing
Issues 3
Articles 14

Contact

generatejbc@gmail.com
Journal of Marketing Breakthroughs

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