Aims & Scope

 Aim

Managing a company in the long term requires the development of knowledge about complex marketing breakthroughs so that it can cope with the latest marketing developments. Therefore, the Journal of Marketing Breakthroughs welcomes submissions of manuscripts focusing on the field of marketing. The journal is committed to introducing, assessing, and discussing significant marketing discoveries, tactics, and best practices.

 Scope

Scopes Journal of Marketing Breakthroughs related to:

 Marketing Innovation Issues

Scopes related to: Highlighting creative ideas, technologies, and new marketing approaches that include the application of artificial intelligence, blockchain technology, big data analytics, and other emerging technologies.

 Marketing Strategy Issues

Scopes related to: Study and analyze effective marketing strategies, both on a local and global scale, including brand management, communication, sales, and distribution strategies, Size and structure of entrepreneurial firms, Marketing approaches of SMEs and micro businesses, Intrapreneurship, The role of the entrepreneur in marketing, The role of marketing in entrepreneurship, Sociological perspectives of entrepreneurs, Cross-cultural studies and work in developing countries, Appropriate research methodology, Competition and cooperation, Networking in business markets, Marketing standardization, Business-to-business marketing, Cross-cultural management/marketing and cross-disciplinary business, Marketing of innovation, Marketing capabilities, Marketing-entrepreneurship interface, Market responsiveness, Exporting firms in developing countries, Marketing adaptation, International marketing, Services marketing, Customer experience management, Organizing for global markets.

 Consumer Behavior Issues

Scopes related to: Deepen understanding of consumer behavior, preferences, and current trends that influence purchasing decisions, the influence of social media, and changes in consumption patterns, Culture and Buyer Behavior - purchasing and supply management, Managing product offerings, New product development and innovation, Networking in business markets, Distribution and routes to market, Market and customer communications, Customer relationship management, Sales and key account management.

 Digital Marketing Issues

Scopes related to: Digital Marketing: Explores aspects of digital marketing such as content marketing, search engine optimization (SEO), social media marketing, e-commerce, and other online-based marketing techniques.

 Sustainability and Ethical Marketing Issues

Scopes related to: Examines the impact of marketing on society and the environment and explores socially and environmentally responsible marketing practices, Green marketing.