Aims & Scope
Aim
Journal of Marketing Breakthroughs aims to advance cutting-edge scholarship in marketing by publishing innovative, high-impact research that introduces novel concepts, methods, and insights shaping the future of marketing theory and practice.
Scope
The journal publishes rigorous theoretical, empirical, and applied research that offers breakthrough contributions in marketing, including but not limited to:
- Marketing Innovation and Strategy: disruptive marketing strategies, business model innovation, and value co-creation.
- Digital and Data-Driven Marketing: artificial intelligence in marketing, big data analytics, marketing automation, and platform-based ecosystems.
- Consumer Behavior and Insights: advanced models of consumer decision-making, behavioral analytics, and customer experience management.
- Branding and Communication: brand innovation, storytelling, integrated marketing communication, and content strategies.
- Technology and Marketing Interface: martech, personalization, omnichannel strategies, and emerging digital platforms.
- Sustainable and Ethical Marketing: responsible marketing practices, social impact, and sustainability-driven marketing strategies.
- Global and Cross-Cultural Marketing: international market dynamics, localization strategies, and cultural influences on marketing effectiveness.
- Marketing Metrics and Performance: advanced measurement models, marketing accountability, and ROI optimization.
The journal particularly encourages interdisciplinary and forward-looking research that challenges existing paradigms, applies novel methodologies, or introduces emerging phenomena in marketing. Contributions with strong managerial implications and relevance to rapidly evolving markets are highly valued.
