Journal of Marketing Breakthroughs |
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JOURNAL PROFILE Journal title: Journal of Marketing Breakthroughs |
JMB: Journal of Marketing Breakthroughs provides a venue for high-quality manuscripts related to economics, management, especially breakthroughs related to marketing management. The editorial board encourages manuscripts that are international in scope, and articles that are perceptive, evidence-based, and have policy impact. However, readers can also find papers that investigate issues with global relevance. JMB is published by the publishing company "Generate Digital Publishing". JMB starts publication in 2024.
JMB is an open-access journal which means that all content is freely available at no cost to the user or the institution. The scope includes empirical and theoretical articles related to the latest issues and developments in marketing, especially those related to the advancement of marketing in Indonesia and other developing countries, developing management theories, or those that contribute to marketing practice.