AI-Driven Personalization and Consumer Decision-Making: How Perceived Value and Cognitive Bias Shape Consumer Responses
Sep 7, 2026 39
22
Open Access
Peer-Reviewed
Journal of Marketing Breakthroughs
JMB is an open access journal which means that all content is freely available at no cost to the user and the institution. The scope includes empirical and theoretical articles relating to marketing breakthroughs, innovative marketing strategies, consumer behavior, digital and social media marketing, branding, and market dynamics across various industries.
Journal of Marketing Breakthroughs (JMB)
Journal title: Journal of Marketing Breakthroughs
Abbreviation: JMB
DOI Prefix: 10.70764/gdpu-jmb
e-ISSN: 3090-7160
Peer review: Double-blind
Access policy: Open Access Journal
Frequency: 2 issues/year
About the Journal
JMB is an open access journal which means that all content is freely available at no cost to the user and the institution. The scope includes empirical and theoretical articles relating to marketing breakthroughs, innovative marketing strategies, consumer behavior, digital and social media marketing, branding, and market dynamics across various industries.
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Articles
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Articles
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Consumer Empowerment Through Ethical AI: Strategies for Transparent and Trustworthy Personalized Marketing
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484
Immersive Brand Experiences in The Metaverse: A Qualitative Study of Consumer-Brand Interactions in Virtual Space
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624
From Browsing to Buying: The Role of Augmented Reality in Shortening The Customer Journey in E-Commerce
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407
Narratives of Disillusionment: A Phenomenological Study on Consumer Experiences With Inconsistent Sustainability Claims
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576
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