Vol. 2 No. 1 (2026)

Articles

• The Green-Hushing Paradox: A Systematic Review of Strategic Silence and Its Impact on Brand Authenticity and Consumer Trust

  Selamet Agung Santoso, Isnaini Hani'ah

  1 - 15

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• From Disruptive Marketing to Value Co-Creation: The Serial Mediation of Business Model Innovation and Customer Engagement in E-Commerce Platform

  Niken Dwi Listiarin

  16 - 28

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• Scarcity Marketing and Impulse Buying in Live Commerce: The Mediating Role of Emotional Arousal and Social Influence

  Dwi Erlin Effendi

  29 - 41

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• AI-Driven Personalization and Consumer Decision-Making: How Perceived Value and Cognitive Bias Shape Consumer Responses

  Tsalsa Dyna Shofwatin

  42 - 55

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