Vol. 1 No. 1 (2025)

Articles

• Consumer Empowerment Through Ethical AI: Strategies for Transparent and Trustworthy Personalized Marketing

  Annisa Qurrota A'yun; Wahyu Setyaningsih

  1 - 12

  • PDF

• Narratives of Disillusionment: A Phenomenological Study on Consumer Experiences With Inconsistent Sustainability Claims

  Elvira Fitriyana

  13 - 31

  • PDF

• Immersive Brand Experiences in The Metaverse: A Qualitative Study of Consumer-Brand Interactions in Virtual Space

  Nurul Komariyatin

  32 - 50

  • PDF

• Mapping Consumer Emotions in Response to Green Advertising: A Qualitative Exploration With Neuroimaging Tools

  Arina Manasikana Zulfa

  51 - 68

  • PDF

• From Browsing to Buying: The Role of Augmented Reality in Shortening The Customer Journey in E-Commerce

  Ella Shofia Sari

  69 - 81

  • PDF