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e-ISSN 3090-7160
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Vol. 2 No. 1 (2026)
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Keywords

Consumer Trust E-Commerce Greenwashing Human-Likeness Affective Primacy AI-Based Marketing AI-Driven Personalization Artificial Intelligence Artificial Intelligence Marketing Augmented Reality
Authentic Narratives Brand Authenticity Brand Loyalty Business Model Innovation Cognitive Bias Collectivist Culture Connectivity Paradox Consumer Decision-Making Consumer Empowerment Consumer Privacy
Customer Engagement Customer Experience Customer Journey Digital Sustainability Digital Well-Being Disclosure Disruptive Marketing Strategy Emotional Arousal Emotional Engagement ESG Communication
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    • Mapping Consumer Emotions in Response to Green Advertising: A Qualitative Exploration With Neuroimaging Tools

      Arina Manasikana Zulfa
      51 - 68
      2025-05-05
    • Narratives of Disillusionment: A Phenomenological Study on Consumer Experiences With Inconsistent Sustainability Claims

      Elvira Fitriyana
      13 - 31
      2025-05-05
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    About the Journal
    Journal of Marketing Breakthroughs

    JMB is an open access journal which means that all content is freely available at no cost to the user and the institution. The scope includes empirical and theoretical articles relating to marketing breakthroughs,…

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    Journal Information
    • e-ISSN 3090-7160
    • Publisher Generate Digital Publishing
    • Issues 3
    • Articles 13
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    • Journal of Marketing Breakthroughs
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