Vol. 1 No. 2 (2025)

Articles

• Ethics and Authenticity in the Age of Virtual Influencers: A Cross-Cultural Review of Consumer Trust and Engagement

  Albar Bujayromi Abbastian

  82 - 100

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• Beyond Functional Branding: An Interpretive Analysis of Human-Likeness, Transparency, and Brand Engagement in Multinational Companies

  Alwis Fauzi Prio Aji

  101 - 122

  • PDF

• The Evolution of Green Consumer Behaviour in the Digital Era: A Systematic Review and Research Agenda

  Nadia Tsabita Purnama

  123 - 141

  • PDF

• Artificial Intelligence Driven Hyper-Personalization: A Systematic Review and Integrative Framework For Marketing Theory and Practice

  Agnes Chairina Putri Wahab

  142 - 158

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• Digital Well-Being As A Strategic Asset: A Systematic Review Of Paradoxical Effects Of Connectivity On Eudemonic Consumer Outcomes

  Zahrotul Ulya

  159 - 171

  • PDF