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• Digital Well-Being As A Strategic Asset: A Systematic Review Of Paradoxical Effects Of Connectivity On Eudemonic Consumer Outcomes

  Zahrotul Ulya

  159 - 171

  2025-05-13

• The Evolution of Green Consumer Behaviour in the Digital Era: A Systematic Review and Research Agenda

  Nadia Tsabita Purnama

  123 - 141

  2026-03-05

• Artificial Intelligence Driven Hyper-Personalization: A Systematic Review and Integrative Framework For Marketing Theory and Practice

  Agnes Chairina Putri Wahab

  142 - 158

  2026-04-05

• Ethics and Authenticity in the Age of Virtual Influencers: A Cross-Cultural Review of Consumer Trust and Engagement

  Albar Bujayromi Abbastian

  82 - 100

  2025-12-06

• Scarcity Marketing and Impulse Buying in Live Commerce: The Mediating Role of Emotional Arousal and Social Influence

  Dwi Erlin Effendi

  29 - 41

  2025-07-27

• Immersive Brand Experiences in The Metaverse: A Qualitative Study of Consumer-Brand Interactions in Virtual Space

  Nurul Komariyatin

  32 - 50

  2025-05-05

• From Browsing to Buying: The Role of Augmented Reality in Shortening The Customer Journey in E-Commerce

  Ella Shofia Sari

  69 - 81

  2025-05-05

• From Disruptive Marketing to Value Co-Creation: The Serial Mediation of Business Model Innovation and Customer Engagement in E-Commerce Platform

  Niken Dwi Listiarin

  16 - 28

  2026-07-24