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• The Green-Hushing Paradox: A Systematic Review of Strategic Silence and Its Impact on Brand Authenticity and Consumer Trust

  Selamet Agung Santoso, Isnaini Hani'ah

  1 - 15

  2026-06-05

• Consumer Empowerment Through Ethical AI: Strategies for Transparent and Trustworthy Personalized Marketing

  Annisa Qurrota A'yun; Wahyu Setyaningsih

  1 - 12

  2025-05-05

• Narratives of Disillusionment: A Phenomenological Study on Consumer Experiences With Inconsistent Sustainability Claims

  Elvira Fitriyana

  13 - 31

  2025-05-05

• Ethics and Authenticity in the Age of Virtual Influencers: A Cross-Cultural Review of Consumer Trust and Engagement

  Albar Bujayromi Abbastian

  82 - 100

  2025-12-06

• Digital Well-Being As A Strategic Asset: A Systematic Review Of Paradoxical Effects Of Connectivity On Eudemonic Consumer Outcomes

  Zahrotul Ulya

  159 - 171

  2025-05-13

• Immersive Brand Experiences in The Metaverse: A Qualitative Study of Consumer-Brand Interactions in Virtual Space

  Nurul Komariyatin

  32 - 50

  2025-05-05

• Beyond Functional Branding: An Interpretive Analysis of Human-Likeness, Transparency, and Brand Engagement in Multinational Companies

  Alwis Fauzi Prio Aji

  101 - 122

  2026-01-10

• Artificial Intelligence Driven Hyper-Personalization: A Systematic Review and Integrative Framework For Marketing Theory and Practice

  Agnes Chairina Putri Wahab

  142 - 158

  2026-04-05

• The Evolution of Green Consumer Behaviour in the Digital Era: A Systematic Review and Research Agenda

  Nadia Tsabita Purnama

  123 - 141

  2026-03-05