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• Immersive Brand Experiences in The Metaverse: A Qualitative Study of Consumer-Brand Interactions in Virtual Space

  Nurul Komariyatin

  32 - 50

  2025-05-05

• Narratives of Disillusionment: A Phenomenological Study on Consumer Experiences With Inconsistent Sustainability Claims

  Elvira Fitriyana

  13 - 31

  2025-05-05

• Beyond Functional Branding: An Interpretive Analysis of Human-Likeness, Transparency, and Brand Engagement in Multinational Companies

  Alwis Fauzi Prio Aji

  101 - 122

  2026-01-10

• Digital Well-Being As A Strategic Asset: A Systematic Review Of Paradoxical Effects Of Connectivity On Eudemonic Consumer Outcomes

  Zahrotul Ulya

  159 - 171

  2025-05-13

• From Browsing to Buying: The Role of Augmented Reality in Shortening The Customer Journey in E-Commerce

  Ella Shofia Sari

  69 - 81

  2025-05-05