Improving the Quality of Information Services at the Faculty of Science and Technology UNISNU Jepara through Whatsapp Bot and Artificial Intelligence

Abstract

Objective: This community service aims to improve the quality of information services at the Faculty of Science and Technology, Universitas Islam Nahdlatul Ulama (UNISNU) Jepara, to support promotion and new student admissions. Design & Methods: The approach involves developing an AI-based WhatsApp Bot capable of providing automatic and responsive information services 24/7. In addition, attractive promotional brochures were designed to expand information dissemination. The implementation stages include planning, development, deployment, training, and evaluation, involving collaboration between lecturers, students, and faculty staff Result: The developed WhatsApp Bot successfully improved the efficiency of information delivery to prospective students, while the visual promotional media supported broader outreach beyond digital platforms.