Optimizing MSME Sales Through E-Commerce and Legal Compliance

Abstract

Objective: MSMEs in Indonesia face challenges in increasing sales and competitiveness in the digital era. Many business actors experience limitations in utilizing e-commerce optimally due to a lack of understanding of digital marketing strategies and legal compliance. This service activity aims to increase the capacity of MSMEs in optimizing e-commerce by complying with applicable regulations. Design and Methods: The methods applied include digital literacy training, online marketing strategy assistance, and education on e-commerce regulations such as consumer protection, taxation, and data security. Result: The results of this activity show an increase in the understanding of MSME actors in using digital platforms, an increase in the number of online transactions, and better compliance with legal aspects in online business. With this assistance, it is hoped that MSMEs can manage their businesses more professionally, increase competitiveness, and ensure the sustainability of their business in the digital era.