English Training for Business Correspondence for MSMEs Owners in Troso Village

Abstract

Objective: The purpose of this community service activity is to improve the ability of Micro, Small, and Medium Enterprises (MSMEs) owners in Troso Village, Jepara, to conduct business correspondence using English. Limited English language skills are one of the main obstacles in expanding the export market for Troso woven products, even though this village has been known as a craft center with high export potential. By improving written communication skills in English, it is hoped that MSME owners can build more professional relationships with international business partners. Design & Methods: The methods used in this activity include identifying participant needs, compiling context-based training modules, implementing intensive training for three days, and online mentoring for two weeks after the training. The training focuses on business correspondence materials such as writing emails, product descriptions, quotations, and invoices in English. Evaluation is carried out through pre-tests and post-tests as well as observations of the implementation of practices by participants. Result: The results showed that this activity succeeded in significantly improving the participants' abilities. The average score of participants increased from 42% (pre-test) to 82% (post-test). Most participants were able to compile simple business documents in English and began to apply them in business activities. In addition, an independent learning community was formed between MSME owners to support the sustainability of learning. This activity provides a real contribution to increasing the capacity of local MSME actors to compete in the global market.